Using Twitter to sell ice-creams!!?
Recently I have come across many articles about the power of
Web 2.0 (social websites/Facebook/Orkut, microblogging/twitter, etc.).
Popularity and reach of these sites is well known. Many companies (even the
likes of Dell, Dominoes, etc.) are using them to their benefit. Predominantly
companies are using them for promotion and marketing activities to reach out
millions of users. This prompted me to think, in how many different ways can
these websites be used to get a business benefit? What different business and
delivery models exists at present around these websites and what new
possibilities can be explored?
Web 2.0 (social websites/Facebook/Orkut, microblogging/twitter, etc.).
Popularity and reach of these sites is well known. Many companies (even the
likes of Dell, Dominoes, etc.) are using them to their benefit. Predominantly
companies are using them for promotion and marketing activities to reach out
millions of users. This prompted me to think, in how many different ways can
these websites be used to get a business benefit? What different business and
delivery models exists at present around these websites and what new
possibilities can be explored?
I am trying to understand the possibilities. I have listed down
couple of things based on my limited presence and knowledge on Twitter,
FaceBook. Please contribute with sharing anything you have come across – any
interesting model, any interesting website, your thoughts, anything.
couple of things based on my limited presence and knowledge on Twitter,
FaceBook. Please contribute with sharing anything you have come across – any
interesting model, any interesting website, your thoughts, anything.
I will keep adding them to the list, as they come.
To list few areas:
1. Marketing
and Promotion
and Promotion
a.
Travel Companies
Travel Companies
2. Brand
Building and Awareness – Companies are using them to update customers and
employees with latest news.
Building and Awareness – Companies are using them to update customers and
employees with latest news.
a.
Mahindra Satyam 🙂
Mahindra Satyam 🙂
3. Connect
and Network – Connecting like-minded
and Network – Connecting like-minded
a.
Sprouter.com – Connecting
Entrepreneurs
Sprouter.com – Connecting
Entrepreneurs
4. Crowdsourcing
and Brainstorming – Yes, few companies have started using twitter for
crowdsourcing ideas overnight. Interesting.
and Brainstorming – Yes, few companies have started using twitter for
crowdsourcing ideas overnight. Interesting.
a.
Ideasculture.com
Ideasculture.com
5. Broadcasting
information
information
Some interesting websites and specific
ideas I came across:
ideas I came across:
1. #Twitter
– Twitter powered icecream trucks/vendors to share there whereabouts
– Twitter powered icecream trucks/vendors to share there whereabouts
2. #Twitter
– School lunch menu published via Twitter
– School lunch menu published via Twitter
3. #Twitter
– Crowdsourcing ideas overnight through Twitter
– Crowdsourcing ideas overnight through Twitter
4. #FaceBook
– Gaming applications like Farmville, Restaurant city, some Pictionary type
game, etc.
– Gaming applications like Farmville, Restaurant city, some Pictionary type
game, etc.
Cheers.